Better decisions in complex situations

I translate scientifically grounded Decision Analysis into real decisions in business, public institutions and policy: clarifying the objectives that truly matter, weighing alternatives and trade-offs transparently, and justifying decisions under uncertainty. This work builds on proven methods from the decision sciences and behavioural economics — systematically developed, scientifically tested and refined for practice.

RECOGNITION


Recognised decision practice

Three-time finalist for the Practice Award of the Decision Analysis Society

Inspirational Achievement Award for contribution to decision analysis practice

APPROACH


How I work

Structure objectives

Working out what really matters: identifying the relevant objectives, removing redundancies and making them visible in a transparent objectives network (Value-Focused Thinking).

Weigh alternatives

Weighing alternatives and trade-offs transparently — with multi-criteria methods (MAUT/MCDA) and portfolio prioritisation, including under uncertainty.

Own the decision

Safeguarding decision quality and preparing decisions so they are justified, communicated and supported — in reviews, executive workshops and facilitation.

SELECTED PRACTICE PROJECTS


Decision science in action

From corporate portfolios to public administration to security policy — however different the clients, the underlying task is much the same: to structure a difficult decision and make it defensible. The common denominator is not the industry, but the decision itself.

Strategic objectives of the California Department of Transportation

The California Department of Transportation allocates around US$10 billion each year to infrastructure works — with demand far exceeding that. Together with Ralph L. Keeney, I advised the department on structuring its strategic objectives: identifying, structuring and operationalising values and objectives so that measures can be assessed transparently.

Objectives system of a large energy provider

After the accelerated nuclear phase-out, a large European energy provider had to realign its strategy. Together with Ralph L. Keeney, I identified around 450 objectives in interviews with the executive board, the chair of the supervisory board and key staff, and structured them into an objectives network — condensed onto a single page.

Portfolio prioritisation at Bayer AG

A large pharmaceutical portfolio had to be prioritised under competing objectives and scarce resources. The basis was a Value-Focused-Thinking-based evaluation and prioritisation method that measures projects transparently against weighted objectives — producing a defensible ranking across the entire portfolio.

Objectives analysis for security-policy decision support

For the Center for Risk and Economic Analysis of Terrorism Events (CREATE) — commissioned by General Nagata (Special Operations Command Central) — Detlof von Winterfeldt, Ali Abbas, Richard John and I identified the objectives of the so-called Islamic State from publicly available sources and structured them into an objectives hierarchy, to support better-founded security-policy decisions.

RESEARCH ↔ PRACTICE


Practice that feeds back into research

As co-editor of special issues on applied decision analysis, I connect practice and research within the scientific community as well.

TOOLS & COLLABORATION


From the tool to the engagement

For transparent modelling of objectives, alternatives and consequences I use the Entscheidungsnavi — including in executive sessions, where preferences and trade-offs are made visible.

For concrete consulting projects, executive workshops and training, Proaktiv Entscheiden bundles my practice offerings — the direct route to discussing a decision project.