{"id":996,"date":"2016-09-30T12:13:00","date_gmt":"2016-09-30T12:13:00","guid":{"rendered":"https:\/\/johannessiebert.com\/?p=996"},"modified":"2023-12-27T10:14:20","modified_gmt":"2023-12-27T10:14:20","slug":"structuring-objectives-of-media-companies-a-case-study-based-on-value-focused-thinking-and-the-balanced-scorecard-2","status":"publish","type":"post","link":"https:\/\/johannessiebert.com\/?p=996&lang=en","title":{"rendered":"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking"},"content":{"rendered":"\n
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Dr. Johannes Siebert, Universit\u00e4t Bayreuth<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Ver\u00f6ffentlichung<\/strong><\/p>\n\n\n\n

Kunz, Reinhard; Siebert, Johannes U.; M\u00fctterlein, Joschka. \u201eA Media-Specific Balanced Scorecard Based on Value-Focused Thinking\u201c, Journal of Media Business Studies<\/em>, 13(4), 2016, 257-275. http:\/\/www.tandfonline.com\/doi\/full\/10.1080\/16522354.2016.1220114 <\/a><\/span><\/a><\/p>\n<\/div>\n\n\n\n

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Objectives are fundamental to strategic management. However, while research exists on objectives of media companies, we know little about the relationships between them. In order to advance research in this field, we used value-focused thinking to investigate the objectives of a media company and the balanced scorecard as a framework to demonstrate their relationships. <\/p>\n\n\n\n

In interviews with 23 managers and employees of a German medium-sized local newspaper company, we found 698 distinct objectives and 1009 relationships. By concentrating on the most important objectives, we derived a balanced scorecard with 33 objectives and 65 relationships organised in seven perspectives. The results were then validated in a second case study on a Czech national media group.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ver\u00f6ffentlichung Kunz, Reinhard; Siebert, Johannes U.; M\u00fctterlein, Joschka. \u201eA Media-Specific Balanced Scorecard Based on Value-Focused Thinking\u201c, Journal of Media Business Studies, 13(4), 2016, 257-275. http:\/\/www.tandfonline.com\/doi\/full\/10.1080\/16522354.2016.1220114 Objectives are fundamental to strategic management. However, while research exists on objectives of media companies, we know little about the relationships between them. In order to advance research in this […]<\/p>\n","protected":false},"author":1,"featured_media":1003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-research"],"yoast_head":"\nA Media-Specific Balanced Scorecard Based on Value-Focused Thinking - Johannes Siebert<\/title>\n<meta name=\"description\" content=\"We have developed a Balanced Scorecard of Value-focused Thinking and applied this innovative method in two cases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johannessiebert.com\/?p=996&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking - 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