{"id":993,"date":"2016-09-30T12:13:00","date_gmt":"2016-09-30T12:13:00","guid":{"rendered":"https:\/\/johannessiebert.com\/?p=993"},"modified":"2022-12-02T13:37:08","modified_gmt":"2022-12-02T13:37:08","slug":"eine-medienspezifische-balanced-scorecard-die-auf-value-focused-thinking-basiert","status":"publish","type":"post","link":"https:\/\/johannessiebert.com\/?p=993","title":{"rendered":"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking"},"content":{"rendered":"\n
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Dr. Johannes Siebert, Universit\u00e4t Bayreuth<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Ver\u00f6ffentlichung<\/strong><\/p>\n\n\n\n

Kunz, Reinhard; Siebert, Johannes U.; M\u00fctterlein, Joschka. \u201eA Media-Specific Balanced Scorecard Based on Value-Focused Thinking\u201c, Journal of Media Business Studies<\/em>, 13(4), 2016, 257-275. http:\/\/www.tandfonline.com\/doi\/full\/10.1080\/16522354.2016.1220114<\/a><\/p>\n<\/div>\n\n\n\n

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Zielsetzungen sind f\u00fcr das strategische Management von grundlegender Bedeutung. Es gibt zwar Untersuchungen \u00fcber die Ziele von Medienunternehmen, aber wir wissen nur wenig \u00fcber die Beziehungen zwischen ihnen. Um die Forschung auf diesem Gebiet voranzutreiben, haben wir die Ziele eines Medienunternehmens mit Hilfe des wertorientierten Denkens untersucht und die Balanced Scorecard als Rahmen verwendet, um ihre Beziehungen aufzuzeigen. <\/p>\n\n\n\n

In Interviews mit 23 Managern und Mitarbeitern eines deutschen mittelst\u00e4ndischen Lokalzeitungsunternehmens fanden wir 698 verschiedene Ziele und 1009 Beziehungen. Indem wir uns auf die wichtigsten Ziele konzentrierten, leiteten wir eine Balanced Scorecard mit 33 Zielen und 65 Beziehungen ab, die in sieben Perspektiven organisiert waren. Die Ergebnisse wurden dann in einer zweiten Fallstudie \u00fcber eine tschechische nationale Mediengruppe validiert.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zielsetzungen sind f\u00fcr das strategische Management von grundlegender Bedeutung. Es gibt zwar Untersuchungen \u00fcber die Ziele von Medienunternehmen, aber wir wissen nur wenig \u00fcber die Beziehungen zwischen ihnen. Um die Forschung auf diesem Gebiet voranzutreiben, haben wir die Ziele eines Medienunternehmens mit Hilfe des wertorientierten Denkens untersucht und die Balanced Scorecard als Rahmen verwendet, um ihre Beziehungen aufzuzeigen. <\/p>\n","protected":false},"author":1,"featured_media":1002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veroeffentlichungen-forschung"],"yoast_head":"\nA Media-Specific Balanced Scorecard Based on Value-Focused Thinking - Johannes Siebert<\/title>\n<meta name=\"description\" content=\"Wir haben eine Balanced Scorecard of Value-focused Thinking entwickelt und diese innovative Methode in zwei F\u00e4llen angewendet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johannessiebert.com\/?p=993\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking - Johannes Siebert\" \/>\n<meta property=\"og:description\" content=\"Wir haben eine Balanced Scorecard of Value-focused Thinking entwickelt und diese innovative Methode in zwei F\u00e4llen angewendet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/johannessiebert.com\/?p=993\" \/>\n<meta property=\"og:site_name\" content=\"Johannes Siebert\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-30T12:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T13:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/johannessiebert.com\/wp-content\/uploads\/2021\/05\/Journal-of-Media-Business-Studies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\"},\"headline\":\"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking\",\"datePublished\":\"2016-09-30T12:13:00+00:00\",\"dateModified\":\"2022-12-02T13:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\"},\"image\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Journal-of-Media-Business-Studies.jpg\",\"articleSection\":[\"ver\u00f6ffentlichungen-forschung\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/johannessiebert.com\\\/?p=993#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993\",\"url\":\"https:\\\/\\\/johannessiebert.com\\\/?p=993\",\"name\":\"A Media-Specific Balanced Scorecard Based on Value-Focused Thinking - 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