{"id":971,"date":"2020-11-15T07:22:00","date_gmt":"2020-11-15T07:22:00","guid":{"rendered":"https:\/\/johannessiebert.com\/?p=971"},"modified":"2021-04-30T07:23:30","modified_gmt":"2021-04-30T07:23:30","slug":"prioritization-model-for-the-early-stage-development-pipeline-to-enable-holistic-portfolio-management-for-a-pharma-company-2","status":"publish","type":"post","link":"https:\/\/johannessiebert.com\/?p=971&lang=en","title":{"rendered":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company"},"content":{"rendered":"\n<p>The client was seeking a way to evaluate early development projects that would take an integrated view of the portfolio and enable consistent trade-offs. The solution was a multi-attribute prioritization methodology to enable holistic portfolio management and value-based decision making. The innovative methodology uses multi-attribute utility theory and value-focused thinking within the framework of decision quality, providing a consistent evaluation of various early-stage projects within a heterogeneous set of disease areas, thereby enabling trade-offs based on agreed-to decision criteria.<\/p>\n\n\n\n<p>We started the project with a <strong>brainstorming\/ issue raising<\/strong> session and interviews with key stakeholders to define the appropriate frame, i.e., the purpose, scope, and perspective, consistent with <strong>Decision Quality<\/strong>. Further, we challenged the decision makers in interviews to identify their objectives. Referring to <strong>value-focused thinking,<\/strong> we created an <strong>objectives hierarchy<\/strong> as a <strong>means ends network<\/strong>. Using this network and the scientific expertise of client teams, we created meaningful scales to operationalize the decision makers\u2019 fundamental objectives. We facilitated <strong>trade-off discussions<\/strong> with the decision makers using the <a href=\"http:\/\/www.entscheidungsnavi.de\/en\"><strong>www.entscheidungsnavi.de\/en<\/strong><\/a>. We built an evaluation model based on a structure that assessed the fundamental objectives and its trade-offs using <strong>multi-attribute utility theory<\/strong>. Evaluating a diverse set of pilot projects with a client\u2019s expert group, we challenged the robustness of the methodology. With the backing of the organization, we assessed the entire portfolio of projects using this new methodology. We analyzed the portfolio and identified key impacts of the decision \u2013 the level of innovation of the portfolio. We facilitated decision-focused discussions with decision makers by separating discussions about scientific expectations from discussions about strategic preferences and beliefs. Ultimately, at the end of this <strong>group decision-making<\/strong> process, the decision makers made a portfolio decision.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/europe.sdg.com\/\">Strategic Decisions Group<\/a> served as principal investigator in this project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The client was seeking a way to evaluate early development projects that would take an integrated view of the portfolio and enable consistent trade-offs. The solution was a multi-attribute prioritization methodology to enable holistic portfolio management and value-based decision making. The innovative methodology uses multi-attribute utility theory and value-focused thinking within the framework of decision quality, providing a consistent evaluation of various early-stage projects within a heterogeneous set of disease areas, thereby enabling trade-offs based on agreed-to decision criteria.<\/p>\n","protected":false},"author":1,"featured_media":970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johannessiebert.com\/?p=971&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert\" \/>\n<meta property=\"og:description\" content=\"The client was seeking a way to evaluate early development projects that would take an integrated view of the portfolio and enable consistent trade-offs. The solution was a multi-attribute prioritization methodology to enable holistic portfolio management and value-based decision making. The innovative methodology uses multi-attribute utility theory and value-focused thinking within the framework of decision quality, providing a consistent evaluation of various early-stage projects within a heterogeneous set of disease areas, thereby enabling trade-offs based on agreed-to decision criteria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/johannessiebert.com\/?p=971&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Johannes Siebert\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-15T07:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-30T07:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\"},\"headline\":\"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company\",\"datePublished\":\"2020-11-15T07:22:00+00:00\",\"dateModified\":\"2021-04-30T07:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\"},\"image\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/thermometer-1539191_640.jpg\",\"articleSection\":[\"consulting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en\",\"url\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en\",\"name\":\"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/thermometer-1539191_640.jpg\",\"datePublished\":\"2020-11-15T07:22:00+00:00\",\"dateModified\":\"2021-04-30T07:23:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#primaryimage\",\"url\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/thermometer-1539191_640.jpg\",\"contentUrl\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/thermometer-1539191_640.jpg\",\"width\":640,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/?p=971&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/johannessiebert.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#website\",\"url\":\"https:\\\/\\\/johannessiebert.com\\\/\",\"name\":\"Johannes Siebert\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/johannessiebert.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/#\\\/schema\\\/person\\\/88a0e8f3ff381564ff3156e66b6ef3bc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/168-Qualitaet-von-Entscheidungen-1.bmp\",\"url\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/168-Qualitaet-von-Entscheidungen-1.bmp\",\"contentUrl\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/168-Qualitaet-von-Entscheidungen-1.bmp\",\"width\":650,\"height\":738,\"caption\":\"admin\"},\"logo\":{\"@id\":\"https:\\\/\\\/johannessiebert.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/168-Qualitaet-von-Entscheidungen-1.bmp\"},\"url\":\"https:\\\/\\\/johannessiebert.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/johannessiebert.com\/?p=971&lang=en","og_locale":"en_US","og_type":"article","og_title":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert","og_description":"The client was seeking a way to evaluate early development projects that would take an integrated view of the portfolio and enable consistent trade-offs. The solution was a multi-attribute prioritization methodology to enable holistic portfolio management and value-based decision making. The innovative methodology uses multi-attribute utility theory and value-focused thinking within the framework of decision quality, providing a consistent evaluation of various early-stage projects within a heterogeneous set of disease areas, thereby enabling trade-offs based on agreed-to decision criteria.","og_url":"https:\/\/johannessiebert.com\/?p=971&lang=en","og_site_name":"Johannes Siebert","article_published_time":"2020-11-15T07:22:00+00:00","article_modified_time":"2021-04-30T07:23:30+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#article","isPartOf":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en"},"author":{"name":"admin","@id":"https:\/\/johannessiebert.com\/#\/schema\/person\/88a0e8f3ff381564ff3156e66b6ef3bc"},"headline":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company","datePublished":"2020-11-15T07:22:00+00:00","dateModified":"2021-04-30T07:23:30+00:00","mainEntityOfPage":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/johannessiebert.com\/#\/schema\/person\/88a0e8f3ff381564ff3156e66b6ef3bc"},"image":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#primaryimage"},"thumbnailUrl":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg","articleSection":["consulting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/johannessiebert.com\/?p=971&lang=en#respond"]}]},{"@type":"WebPage","@id":"https:\/\/johannessiebert.com\/?p=971&lang=en","url":"https:\/\/johannessiebert.com\/?p=971&lang=en","name":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company - Johannes Siebert","isPartOf":{"@id":"https:\/\/johannessiebert.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#primaryimage"},"image":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#primaryimage"},"thumbnailUrl":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg","datePublished":"2020-11-15T07:22:00+00:00","dateModified":"2021-04-30T07:23:30+00:00","breadcrumb":{"@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/johannessiebert.com\/?p=971&lang=en"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#primaryimage","url":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg","contentUrl":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2020\/11\/thermometer-1539191_640.jpg","width":640,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/johannessiebert.com\/?p=971&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/johannessiebert.com\/"},{"@type":"ListItem","position":2,"name":"Prioritization model for the early-stage development pipeline to enable holistic portfolio management for a pharma company"}]},{"@type":"WebSite","@id":"https:\/\/johannessiebert.com\/#website","url":"https:\/\/johannessiebert.com\/","name":"Johannes Siebert","description":"","publisher":{"@id":"https:\/\/johannessiebert.com\/#\/schema\/person\/88a0e8f3ff381564ff3156e66b6ef3bc"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/johannessiebert.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/johannessiebert.com\/#\/schema\/person\/88a0e8f3ff381564ff3156e66b6ef3bc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2021\/04\/168-Qualitaet-von-Entscheidungen-1.bmp","url":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2021\/04\/168-Qualitaet-von-Entscheidungen-1.bmp","contentUrl":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2021\/04\/168-Qualitaet-von-Entscheidungen-1.bmp","width":650,"height":738,"caption":"admin"},"logo":{"@id":"https:\/\/johannessiebert.com\/wp-content\/uploads\/2021\/04\/168-Qualitaet-von-Entscheidungen-1.bmp"},"url":"https:\/\/johannessiebert.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=971"}],"version-history":[{"count":2,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions\/973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=\/wp\/v2\/media\/970"}],"wp:attachment":[{"href":"https:\/\/johannessiebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johannessiebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}