In the summer of 2014, the terrorist group Islamic State was one of the most severe threats to the civilian population in the Middle East as well as in the West. The American government lacked a clear strategy for addressing this new threat. Pres. Obama even admitted this in public (“We don’t yet have a complete strategy” for fighting the Islamic State in Iraq; 28 August 2014, in the Washington Post).
One of the main problems of the military leadership in the US was that the means, which were successful in protecting civilians against the terrorist group Al Qaeda, did not have the same impact in protecting civilians against the terrorist group Islamic State. In the retrospective view, the main reason was that both terrorist groups pursue fundamentally different strategies. To pursue meaningful and effective measures to protect civilians, it was necessary to identify the objectives of the terrorist group Islamic State. If you know what your opponent wants, it is much easier for you to prevent it.
General Nagata, Head of Special Operations Command Central (SOCCENT) sent at the end of August 2014 an urgent request to the Center for Risk and Economic Analysis of Terrorism Events (CREATE) at University of Southern California to find out, what the terrorist group Islamic State wants, i.e., the objectives the leaders of the followers, and why they are so attractive to their followers. This task is challenging because there is no access to the leaders and members of the terrorist group Islamic State for interviewing them. Therefore, the Office of the Joint Chiefs of Staff at the Pentagon reached out to 59 subject matter experts with backgrounds in terrorism research, Islam, political science, military strategy, the Middle East, peace research, and other relevant fields, and conducted semi-structured interviews. Prof. von Winterfeldt, one of the world’s leading counterterrorism researchers and the founding director of CREATE, analyzed these interviews to identify and structure the objectives of the leadership and the followers of the Islamic State. Prof. Siebert took the lead in the second, separate effort, which was solely based on open-source information available on the Internet, including primary sources such as transcribed speeches of Islamic State leaders, as well as secondary sources like newspaper articles and scientific papers. In the next step, both separately and independently derived objective hierarchies were compared and merged. There was a great deal of overlap and similarity. However, the researchers also found some notable differences, especially regarding the followers’ objectives, which could be explained primarily by the different sources used.
The results indicate that the Islamic State’s leaders pursue four strategic objectives: “Establish a Caliphate in Iraq and the Levant”, “Control and Govern the Caliphate”, “Expand Islam and Sharia Law Worldwide”, and “Recreate the Power and Glory of (Sunni) Islam”. The followers’ objectives can be partitioned into three strategic objectives: Humanitarian Fulfillment, Religious Fulfillment, and Personal Fulfillment. The objectives identified from the subject matter expert interviews were similar to those determined from the statements of Islamic State leaders and the Internet. However, the Internet search revealed many more personal objectives of Islamic State followers. The results further indicate that the Islamic State`s leadership objectives are closely aligned with those of its followers. There is also a sharp contrast between the objectives of the Islamic State and those of Al Qaeda, particularly the Islamic State’s emphasis on occupying and controlling territories in Iraq and Syria vs. Al Qaeda’s focus on worldwide jihad. The objectives hierarchy of the leaders of the Islamic state is illustrated in the following figure.

This study resulted in a successful publication in the INFORMS journal Decision Analysis. In addition, the editor of Decision Analysis found that the importance of the survey warranted the creation of a media campaign through special announcements and a blog, the first time that this journal has made such an effort. Perhaps more importantly, the work had a significant impact on a key policy area by providing a report to General Nagata and the US Special Operations Unit in the Middle East.
The study was nominated for the final of the Practice Award of the INFORMS Decision Analysis Society due to the high level of novelty of the methods for systematically identifying and structuring the objectives of an organization when there is no access to the decision-maker, and the significant impact on the real world. A detailed description of the method and results, the project report, and selected media coverage can be found in the following.
Further reading
- Siebert,
Johannes; von Winterfeldt, Detlof; John, Richard. “Identifying and Structuring
the Objectives of the “Islamic State of Iraq and the Levant” (ISIL) and its
Followers.” Decision Analysis (INFORMS), 13(1), 26-50. (Link) - Nagata,
M., Abbas, A., Atran, S., Braniff, B., Bringuel, A., al-Chalabi, M., …. &
Corman, S. (2014). Multi-‐Method Assessment of ISIL. (Link) - https://www.informs.org/Blogs/DECA-Blogs/DECA-Review/Identifying-and-Structuring-the-Objectives-of-the-Islamic-State-of-Iraq-and-the-Levant-ISIL-and-its-Followers
(Link) - „Wer dem IS folgt, ist ein Loser“, in Welt am Sonntag, No. 4, 24th
of January, 2016. (Link) - „Was macht den IS für
Anhänger attraktiv?“, N24.de, 25th of January, 2016, (Link)