Category: Blog-en

  • “Smart decisions make you really happy”: MCI MOOC top-rated course on iMooX

    “Smart decisions make you really happy”: MCI MOOC top-rated course on iMooX

    Smart decisions make people really happy! Within the first nine months, 650 satisfied participants have already learned how to actively make them in our MCI MOOC “Smart Decisions” by Prof. Johannes Siebert. The MOOC is the best-rated course among over 100 courses on the iMooX platform and has a rating of 4.98 out of 5.00 stars.

    The core of the free MOOC consists of 8 interactive videos with a total length of just over 2.5 hours. In addition, more in-depth teaching materials, reflection exercises and quizzes are provided. Participants are also encouraged to work on their own running example(s).

    Prof. Siebert explains why many people make bad decisions and how they can avoid that. He presents some simple but effective methods based on recent developments in behavioral economics and decision sciences. The participants learn to make reflective and conscious decisions. Therefore, Prof. Siebert enables the participants to become their own so-called decision architects. A short summary of this concept can be found in the TEDxTalk „Nudge yourself to make better decisions“ by Prof. Siebert.

    The methods presented are basically suitable for almost all decisions. Since career decisions are highly relevant not only for students, Prof. Siebert explains the methods consistently on career decisions. In particular, he focuses on the choice of jobs after graduation.

    The advantages of a MOOC are particularly evident in self-directed learning. Learners can plan, design and evaluate their learning process independently. This is a key competence that is indispensable for lifelong, successful learning. Teachers can also actively promote self-directed learning in the classroom by working with authentic and realistic problems or projects, for example. Instead of directly teaching the theoretical and practical principles, they let the students work independently. This also motivates them to take on new and complex challenges.

    So, what do students say about this form of learning? What do they particularly like about it? Here are a few reviews from our MCI MOOC.

    “The explanations in the videos were easy to understand and could immediately be applied. The flexibility of location and time of online courses is the biggest advantage of a course like that.”

    “Content well structured, good mix of learning and applying, understandably formulated and comprehensible.”

    “The clear, entertaining food for thought and the tasks for reflection on this, based on own objectives.”

    “The great revision through the breaks/interruptions in the videos as well as the incorporated questions – pretty cool!”

    If you are interested, you can sign up for the free MOOC here.

    Why should you address your ability to make good decisions? Those who make good decisions are subsequently more satisfied with their lives. In addition, a research team led by Prof. Siebert was able to empirically prove that good, proactive decision-making can be increased through decision-making training such as lectures or a MOOC. More information on this can be found here. Taken together, research indicates that students in courses taught by Prof. Siebert at the Entrepreneurial School® not only learn to make more proactive decisions, but as a result, are more satisfied with their lives.

    We invite you to make use of the fascinating proactive decision-making in our attractive study programs (BA Wirtschaft & Management for Professionals, BA Business & Management, and MA International Business & Management) to accelerate your personal and academic development as well as your professional career.

    „MCI MOOC “Smart Decisions” top-rated MOOC“, News of the Research Area Innovation, Entrepreneurship & Marketing at MCI | THE ENTREPRENEURIAL SCHOOL®, 3rd of October 2022 (link)

  • How do I get clear about whether I want kids?

    How do I get clear about whether I want kids?

    The ideal of a large family with children still exists. But many people today are unsure whether they really want that. They may be in their 20s or 30s, their friends are having babies, and they imagine what it will be like. They observe beaming but stressed parents. And they themselves haven’t made up their minds yet – because they’re actually quite happy with the way their lives are right now. At the same time, there’s the fear of missing out. How do you find out what’s right?

    Lisa Breit spoke with experts from various disciplines about this question: Johannes Siebert is a decision researcher, Melanie Hausler is a psychologist and happiness researcher, and Johannes Frass is a life coach and budding psychotherapist in Vienna. They explain how to make the decision and whether children really do make you happier.

    You can find the article in the Standard here: https://www.derstandard.at/story/2000137561015/wie-werde-ich-mir-klar-ob-ich-kinder-will

  • The research project PerFake explores methods to reduce the influence of fake news on individuals

    The research project PerFake explores methods to reduce the influence of fake news on individuals

    Fake news became a global phenomenon with the 2016 U.S. presidential election and the Brexit referendum, particularly because more and more people are using social media as a source of news without reflection. The spread of fake news on the Internet and its consequences are being intensively discussed in the European Parliament. Nevertheless, so far, there is no clear agreement on how to reduce the influence of fake news.

    „The problem with fake news is that even if it is flawlessly identified as such, something still „sticks“ – the fake news continues to influence our opinion”, explains Prof. Johannes Siebert, who researches and teaches at MCI | The Entrepreneurial School®. This phenomenon is called „belief perseverance bias“ and explains the great influence of fake news on the formation of opinion and the decision-making behavior of many people. „There are numerous newsrooms and nonprofit organizations that identify fake news. This very elaborate work helps reduce the influence of fake news. However, these fact checks can only be a first step,“ adds Dr. Jana Siebert from the Palacky University Olomouc in the Czech Republic.

    The two researchers have been working on the methodological reduction of the belief perseverance bias in the context of fake news in the project „PerFake“ funded by the European Union and the Czech Ministry of Education, Youth and Sports. The aim of the PerFake project was to contribute to reducing the negative influence of fake news. Prof. Johannes Siebert and Dr. Jana Siebert developed two methods to reduce the belief perseverance bias and tested and optimized them in two experiments with numerous participants. The experiments consisted of three main steps. Participants were (1) confronted with fake news, (2) informed that it was fake news, and (3) confronted with methods to reduce the bias. At each step, participants’ opinion was measured to determine the bias and analyze the effectiveness of the methods to reduce that bias.

    Both tested debiasing methods showed promising results in reducing the belief perseverance bias. The debiasing method „counter-speech“ focuses on refuting the fake news by clear counter-arguments. The debiasing method „awareness training“ generally informs the participants about the existence of the belief perseverance bias and how the bias works. Such awareness training could help increase society’s resilience to fake news. Prof. Johannes Siebert explains how this can work in practice: „Let us assume you have received a piece of information, for example, you have heard a speech by a politician or read a post on social media. A fact check shows that it is fake news. Being aware of the belief perseverance bias should then help you realize that your original opinion may still be negatively influenced by the fake news and subsequently correct this bias.“ Dr. Jana Siebert adds: „It would, therefore, be desirable to educate the public about the belief perseverance bias and the way it works. For example, fact-checking organizations could complement their fact checks with a note informing about the belief perseverance bias. Such a note could significantly increase the effectiveness of fact-checking and society’s resilience to fake news.“

    Source: „Reduktion des Einflusses von Fake News“, News des Forschungsschwerpunks Innovation, Entrepreneurship & Marketing at MCI | THE ENTREPRENEURIAL SCHOOL®, 24th of February 2022 (link)

  • Fact checks can only be a first step

    Fact checks can only be a first step

    Fake news: a globalphenomenon with a negative impact on opinions. Professor Johannes Siebert from MCI and Dr. Jana Siebert from Palacky University Olomouc are fighting against this with their project “PerFake”.

    “Misinformation has always been a part of our society,” says Johannes Siebert. With the Brexit referendum and the 2016 U.S. presidential election, fake news – “misinformation deliberately spread to manipulate opinions,” the professor says – has become a global phenomenon. Ubiquitous. The spread of false facts has been aided in recent years by digital social networks, he said. In particular, by the fact that more and more people living in their Facebook bubble unthinkingly refer to it as a source for news.

    You can find the full interview here: https://www.unipress.at/wissenschaft/faktenchecks-koennen-nur-ein-erster-schritt-sein/

  • The luck of the wise decision

    The luck of the wise decision

    Very few people have learned how to make good decisions. Yet the ability to consciously find optimal decisions makes people happier in life. In the Standard, I explain how people can train themselves to make better decisions and, as a result, be more satisfied with their lives.

    Being self-determined means constantly making your own decisions. As we all know, these are not always the right ones. Afterwards, one is usually smarter, but then also often more frustrated, because what was actually planned did not occur. Johannes Siebert from the Management Center Innsbruck (MCI) and his team have proven this connection in several empirical studies: “We have shown in a structural equation model that those who have higher proactive cognitive abilities for decision-making are subsequently more satisfied with their lives,” Siebert reports. Such skills, which are necessary for making wise decisions in private life or at work, can be improved through appropriate training….

    The full article by Johannes Lau can be found here.

    References

    Siebert, Johannes U., Becker, Maxi; Oeser, Nadine. “Making the right career choice: A new educational tool to train decision-making proactivity in high school students” (Decision Sciences Journal for Innovative Education), https://onlinelibrary.wiley.com/doi/10.1111/dsji.12280

    Siebert, Johannes U.; Kunz, Reinhard, Rolf, Philipp. “Effects of decision training on individuals’ decision-making proactivity”, European Journal of Operational Research, 294 (1) 2021, 264-282 https://doi.org/10.1016/j.ejor.2021.01.010

    Siebert, Johannes U.; Kunz, Reinhard, Rolf, Philipp. “Effects of Proactive Decision Making on Life Satisfaction”, European Journal of Operational Research, 280(1) 2020, 1171-1187,  doi.org/10.1016/j.ejor.2019.08.0111

    Siebert, Johannes U.; Kunz, Reinhard. “Developing and Validating the Multidimensional Proactive Decision-Making Scale”. Special Issue „Behavioral Operations Research“ in European Journal of Operational Research, 249(3) 2016, 864-877.dx.doi.org/10.1016/j.ejor.2015.06.066

  • How to make the better life decisions

    How to make the better life decisions

    Can we learn to make decisions in such a way that they positively influence developments in our private lives or in companies in the long term? Only if the character traits are right, says research.

    “A large proportion of companies make extremely poor decisions because they are unable to identify their objectives,” explains Johannes Siebert of Management Center Innsbruck (MCI). Only if the company’s objectives and values were defined could they be systematically pursued. If this does not happen, clinging to the status quo reigns instead of proactively initiating change. According to Siebert, making the right decisions is also the basis for entrepreneurial success.

    In Die Presse, I explain how people can make decisions and subsequently be more satisfied with their lives. Just follow this link.

    Sources

    Siebert, Johannes U.; Kunz, Reinhard, Rolf, Philipp. “Effects of decision training on individuals’ decision-making proactivity”, European Journal of Operational Research, 294 (1) 2021, 264-282 https://doi.org/10.1016/j.ejor.2021.01.010

    Siebert, Johannes U.; Kunz, Reinhard, Rolf, Philipp. “Effects of Proactive Decision Making on Life Satisfaction”, European Journal of Operational Research, 280(1) 2020, 1171-1187,  doi.org/10.1016/j.ejor.2019.08.0111

    Siebert, Johannes U.; Kunz, Reinhard. “Developing and Validating the Multidimensional Proactive Decision-Making Scale”. Special Issue „Behavioral Operations Research“ in European Journal of Operational Research, 249(3) 2016, 864-877.dx.doi.org/10.1016/j.ejor.2015.06.066

  • Learning to decide wisely and becoming happy: Studies show the effect of training on decision-making behaviour

    Learning to decide wisely and becoming happy: Studies show the effect of training on decision-making behaviour

    Veröffentlichungen

    Johannes Ulrich Siebert, Reinhard E. Kunz, Philipp Rolf. Effects of decision training on individuals’ decision-making proactivity. European Journal of Operational Research (2021), DOI: https://doi.org/10.1016/j.ejor.2021.01.010

    Johannes Ulrich Siebert, Reinhard E. Kunz, Philipp Rolf: Effects of proactive decision making on life satisfaction. European Journal of Operational Research (2020), 280, 1171-1187. DOI: https://doi.org/10.1016/j.ejor.2019.08.011[JS1] 

    Universität Bayreuth, Pressemitteilung Nr. 020/2021 vom 15.02.2021

    People who make smart decisions in important private and professional matters increase their chances of greater life satisfaction. The cognitive skills required for this can be significantly honed through training. This is the conclusion reached by researchers at the University of Bayreuth in recent empirical studies published in the European Journal of Operational Research. Courses lasting several weeks with participants of different age and occupational groups demonstrably strengthened their ability to make well-considered choices in difficult decision-making situations.

    When cognitive skills that produce proactive, wise decision-making behaviour are too weak, wrong decisions are made, or more precisely, suboptimal courses of action are chosen. Not infrequently, this permanently impairs quality of life and life satisfaction. However, training courses that include both basic knowledge and practical exercises can significantly improve decision-making behaviour – precisely by strengthening cognitive skills. These include, above all, the cognitive skills to approach decision-making situations proactively and with foresight, to gain clarity about one’s own goals, to identify promising options, and to make the best possible choice by weighing them carefully. This is what a research team at the University of Bayreuth has discovered over several years of work. PD Dr. Johannes Siebert, Philipp Rolf, and former Junior Professor Dr. Reinhard Kunz, who now holds a professorship at the University of Cologne, were involved.

    Training, however, cannot change personality traits, which – in addition to cognitive skills – also have a significant influence on decision-making behaviour. “Dispositions that are effective in the long term, such as striving for self-optimization or an attitude toward life that takes initiative, obviously cannot be formed within a few weeks or months as a result of training courses,” explains Siebert, who completed his habilitation in Bayreuth and is currently researching and teaching at the Management Center Innsbruck.

    In a previous study, the Bayreuth researchers were able to demonstrate that smart, proactive decision-making behaviour can significantly promote life satisfaction. The decisive factor here is not only the skill to prudently evaluate and weigh up given options for action, but also the skill to independently discover further options or even create new ones. “Our studies clearly show that the extent to which we are satisfied with our lives by no means depends solely on circumstances outside our control. Proactive decision-making behaviour helps us to open up new and better options for action and thereby strengthens our own quality of life. Because we can specifically train the skills required for this, it is in our own hands whether we develop into satisfied people or not,” says Philipp Rolf, Research Associate at the Production Management & Industrial Management research group at the University of Bayreuth.

    The new findings on strengthening the cognitive characteristics that are important for good decision-making emerged from the scientific monitoring and evaluation of three courses that lasted several weeks. An online course on the quality of decisions was conducted in cooperation with a renowned U.S. university, a lecture on decision theory was held at a technical university in Germany, and courses at the Management Center Innsbruck in Austria focused on the systematic structuring and solving of decision-making situations. The more than 1,000 participants in total belonged to different age and professional groups, and thus represented a broad social spectrum. “All three courses demonstrably strengthened participants’ ability to reach the right decisions through proactive and smart thinking – regardless of their age, gender, or occupation,” says Siebert.

    “KLUG entscheiden!” (deciding smart): A school project in Upper Franconia

    The results of the two studies will also be incorporated into the “KLUG entscheiden!” school project, which was launched three years ago in Upper Franconia and the Upper Palatinate. In workshops, numerous students have already been guided to making well-founded and far-sighted decisions in selecting an apprenticeship or a course of study after leaving school. In addition, teachers have been familiarized with the basics of decision theory and instructed in how to integrate the content developed in the project into their teaching. At the same time, the project addresses the question of how schools can promote such decision-making behaviour. “Initial results show that students can train their decision-making skills and subsequently approach their career choice decisions more confidently. This results in very interesting new starting points for supporting young people,” Siebert sums up. The project is financially supported by the Rainer Markgraf Foundation, the Adalbert-Raps-Foundation, and the Upper Franconia Foundation, and will be continued until the end of 2021 in collaboration with the University of Bayreuth.

    Source: „Learning to decide wisely and becoming happy: Studies show the effect of training on decision-making behaviour“, Media release of the University of Bayreuth 020/2021 (link, link) 15th of February


  • Give yourself a nudge: How to ‘nudge’ yourself to systematically make better decisions professionally and personally

    Give yourself a nudge: How to ‘nudge’ yourself to systematically make better decisions professionally and personally

    Universität Bayreuth, Pressemitteilung Nr. 115/2020 vom 21. August 2020

    Decisions are the only way we can actively influence what is important to us or our organization. Everything else ‘happens’. It is therefore surprising that decision-makers leave much potential for improvement untapped. In the September City Talk, numerous tips will be given on how we can systematically make better decisions and thus achieve what is important to us. About it speaks Prof. (FH) PD Dr. habil. Johannes Siebert from the Management Center Innsbruck.

    Topic:
    Give yourself a nudge: How to ‘nudge’ yourself to systematically make better decisions professionally and personally

    Referent:
    Prof. (FH) PD Dr. habil. Johannes Siebert, Management Center Innsbruck

    Date / Time:
    Wednesday, September 2, 2020, from 6 pm

    Am Mittwoch, 2. September 2020, steht der Referent ab 19.00 Uhr für eine live-Diskussion via Zoom mit Zuschauerinnen und Zuschauern zur Verfügung: https://www.uni-bayreuth.de/de/campusleben/terminkalender/stadtgespraeche

    To the lecture

    “Decisions are the only way to actively influence what’s important to you or your organization. Everything else happens. Therefore, it is surprising how much potential for improvement decision-makers leave unused,” says the speaker of the September City Talk, Prof. (FH) PD Dr. habil. Johannes Siebert of the management center Innsbruck. According to Siebert, one way to help people make better decisions is to nudge them. Richard Thaler received the Nobel Prize in Economics in 2017 for this approach to behavioral economics. According to Siebert, so-called decision architects set a framework so that people increasingly make decisions that are good for themselves, but also for the community, while ensuring freedom of choice. “If, for example, in a cafeteria,” Siebert explains, “healthy foods are presented in an appealing way directly in the entrance area, then more healthy foods are usually consumed. However, it’s not always possible for a decision architect to ‘nudge’ you, or you may not want to. In the talk, I’ll show how you can ‘nudge’ yourself to systematically make better choices, and how to achieve what’s important to you. To do this, I’ll share numerous, easy-to-apply tips that, if followed consistently, will result in you being more satisfied with your life.”

    To the speaker

    Prof. (FH) PD Dr. habil. Johannes Siebert studied business administration at the University of Bayreuth (graduating in 2005), received his PhD in 2010 (topic ‘Multicriteria Decision Making’) and his habilitation in 2015 (topic ‘Behavioral Operations Research and Decision Analysis’). Since August 2017, Siebert has been teaching and conducting research at the Management Center Innsbruck in Austria. In addition, he is a private lecturer at the Faculty of Law and Economics at the University of Bayreuth.

    The Bayreuth alumnus is considered one of the leading experts in the field of ‘Behavioral Operations Research and Decision Making’: In his research, Siebert investigates human and organizational decision-making behavior and develops methods for decision-makers, from individuals to large organizations, to make better informed His research is published in leading journals.

    Siebert has more than ten years of experience in applied decision research. He has worked on and managed research and consulting projects for national and international clients from business, politics and society. For example, he has advised decision-makers at the Pentagon (USA) and the California Department of Transportation as well as board members of large German corporations. In the project ‚KLUGentscheiden‘, he and his team develop decision-making trainings and conduct them with students in Upper Franconia and the Upper Palatinate in graduating classes. Recently, the scientist was accepted into the advisory board of the renowned ‘Alliance for Decision Education’ around Nobel Prize winner Daniel Kahneman. Prof. (FH) PD Dr. habil. Johannes Siebert will use his expertise to help children and young people learn to make conscious and well-considered decisions away from the usual ‘try and error’.

    Source: University of Bayreuth, Pressemitteilung Nr. 115/2020, 22. August 2020 (Translation)

  • International recognition for MCI Professor Johannes Siebert

    International recognition for MCI Professor Johannes Siebert

    Renowned Alliance for Decision Education around Nobel Laureate Daniel Kahneman and Richard Thaler accepts Johannes Siebert into Advisory Council | Recognition for research achievements in the area of individual and organizational decision behavior.

    MCI-News 12. August 2020

    A high-ranking recognition has recently been announced at the Entrepreneurial School®: Johannes Siebert, Professor at the MCI Department of Business and Management and an internationally recognized expert in the study of individual and organizational decision-making behavior, has been accepted into the top-class advisory board of the renowned Alliance for Decision Education around Nobel Prize winner Daniel Kahneman. With his expertise, he will contribute to helping children and young people learn to make conscious and well-considered decisions away from the usual “try & error”.

    The inclusion of Johannes Siebert in the Advisory Council of the Alliance for Decision Education will help to further increase the international networking and visibility of the MCI. Workshops on the subject of decision making for schoolchildren, which Johannes Siebert is developing for Bavaria as part of a research project, are also to be offered in Tyrol and Austria in the medium term.

    Making decisions is perceived as a complex task by many individuals and organizations. Reasons for this are (i) that decision-making involves a certain amount of cognitive effort, (ii) the decision-making situations are not fully understood, or (iii) simply no methods for solving decision-making problems are known or mastered.

    However, only by (pro)actively making decisions is it possible to influence what is important. Otherwise, neither an individual decision-maker nor an organization can successfully implement its visions in the long term. Against this background, it is astonishing that many individuals and organizations have only a very limited interest in proactive decision-making and often have only limited skills and competences in making decisions.

    As a result, many individuals and organizations make suboptimal decisions and then have to deal with the consequences. These consequences can be particularly significant for children and young people and can accompany them throughout their lives. For example, the bad decision to get into a car whose driver, contrary to the agreement, has drunk alcohol can change a person’s life for the worse. The same applies to the positive. Young people can lay the foundation for their future life through their decisions. In school, a lot of information relevant to decision-making is conveyed, but pupils are not shown how decisions are (should be) made. Therefore most young people make decisions according to the try and error principle.

    This is exactly where the Alliance for Decision Education comes in. It is a renowned American non-profit organization with the vision that better decisions lead to better lives and ultimately to a better society. To this end, they organize various courses in which children and young people learn to make more conscious decisions. Besides, they interact with political decision-makers at all levels to anchor decision making in the educational canon in the long term. These projects are strategically supported by the so-called Advisory Council, which is made up of leading experts from the fields of behavioral economics, decision theory, psychology, risk management, and child psychiatry. Many students in the fields of business administration and economics, for example, are certainly familiar with the work of Nobel Prize winner Daniel Kahneman or Paul Slovic.

    Johannes Siebert is a Professor at the Department of Economics and Management at MCI | The Entrepreneurial School®. He habilitated at the University of Bayreuth, where he also works as a private lecturer, in the fields of Behavioral Operations Research and Decision Analysis. He is considered an internationally recognized expert in the research of individual and organizational decision behavior. For example, he has been able to show that good, proactive decision-making improves life satisfaction. In a current research project, he is investigating the extent to which proactive decision-making can be trained in courses at universities and schools. At the MCI he teaches the basics of decision theory in five courses of study. Besides, he heads a research project in Bavaria in which workshops for school students are designed and conducted.

    Links:
    https://alliancefordecisioneducation.org/learn/about-the-alliance 
    https://alliancefordecisioneducation.org/learn/about-the-alliance/team/johannes-siebert

  • Die Ziele des Islamischen Staats: Neue Studie zu den Führungspersonen des IS und seinen Anhängern

    Die Ziele des Islamischen Staats: Neue Studie zu den Führungspersonen des IS und seinen Anhängern

    Veröffentlichung

    Siebert, Johannes U.; von Winterfeldt, Detlof; John, Richard. “Identifying and Structuring the Objectives of the “Islamic State of Iraq and the Levant” (ISIL) and its Followers.”Decision Analysis (INFORMS), 13(1), 2016, 26-50,dx.doi.org/10.1287/deca.2015.0324

    What does the Islamic State want? Dr. Johannes Siebert at the University of Bayreuth and U.S. researchers at the University of Southern California (USC) have systematically analyzed the IS’s objectives for the first time. The study was recently published in the renowned INFORMS journal Decision Analysis.

    The decision-theoretical methodology on which the study is based was originally developed in economics and can in principle be applied to any institution, organization or group and also to individual persons. In particular, it works with scientifically proven methods of examining written texts and oral statements. The authors have analyzed a variety of sources in this way:

    Interviews with 59 experts in the following fields: Islamist terror and jihadist movements; Middle East politics and international relations; history, anthropology, and sociology; and psychology of terrorism.

    Publicly available sources of information on the Internet: Transcripts of 12 speeches by the most prominent IS leaders; expert interviews and articles related to IS published in U.S. or German media.

    On this basis, Dr. Johannes Siebert, an economist at the University of Bayreuth, and Prof. Detlof von Winterfeldt and Prof. Richard John at USC elaborated and compared the objectives of the IS leadership and the objectives of IS supporters.

    Objectives of IS-leadership

    Die IS-Führung verfolgt strategische Ziele, die einerseits stärker religiös, andererseits stärker militärisch ausgerichtet sind. In militärischer Hinsicht will sie im Irak und an der Levante ein Kalifat errichten. Um diese Absicht zu verwirklichen, will sie die beste

    The IS leadership is pursuing strategic objectives that are more religiously oriented on the one hand and more militarily oriented on the other. In military terms, it wants to establish a caliphate in Iraq and the Levant. To achieve this goal, it wants to eliminate the existing governments in Iraq and the Levant, keep its own territory under control and steadily expand it, and increase the number of fighters and followers. Another militarily accentuated objective is to control and govern this caliphate, which is to function as an Islamic State and provide services to its own citizens. The supply of military and civilian goods is to be secured, internal security maintained and at least the appearance of state order guaranteed.

    Clearly religiously accentuated, on the other hand, is the strategic objective of members of the IS leadership to restore the strengths and glory of Sunni Islam. With this in mind, they want to implement a pure and strict version of Islam in their own territory, give meaning to the lives of Sunni believers, enforce sharia by the sword, and be recognized as leaders of Islam. This is followed on the strategic level by another religious objective: the worldwide spread of Islam and Sharia norms. To this end, the world is to be ‘cleansed’ of anti-Islamic forces and other countries attacked from within. Foreign powers are to be prevented from interfering politically and militarily in Iraq and the Levant.

    The IS leadership considers two means in particular to be consistently suitable for achieving these objectives at the operational level: Killing, intimidating and/or converting infidels and generating financial resources.

    In the area of tension between territorial warfare and the export of religion

    “In the early days of IS, the focus was more on the military-oriented objectives related to the establishment and control of a caliphate. It was mainly Saddam Hussein’s former military leaders who focused on this,” explains Dr. Johannes Siebert. “Because IS was very much interested in its own statehood in the Middle East, there initially seemed to be a clear difference from Al-Qaeda. This is because the core objectives of this movement have always included attacking people and institutions abroad. The Paris attacks, however, suggest that IS’s religiously based objectives have recently gained more weight – both at the strategic level and among its followers. Many IS fighters from Arab countries are apparently willing to die abroad for the global spread of Islam and Sharia law.”

    The authors of the study draw attention to the fact that the religious and military objectives pursued by IS leaders are not infrequently in tension with each other. The religiously motivated, violent struggle for the export of a ‘pure’ Islam to other regions of the world could lead to a growing willingness of the attacked states to fight the IS on its own territory. Occupying and defending this territory, in turn, ties up resources that IS, on the other hand, would need to plan and finance attacks abroad. 

    Objectives of IS-followers

    Within IS’s followers, the scholars distinguish three strategic objectives: humanitarian, religious, and personal fulfillment. Fighting for general humanitarian causes – and especially for those of the Sunnis – is a strategic dimension that should not be underestimated in the authors’ view. Many IS supporters act in the belief that their fighting efforts serve to (re)establish and spread living conditions characterized by social justice, tranquility, security and the absence of oppression. A strong motive is likewise the religious fulfillment that IS supporters believe they find by espousing a ‘pure’ and austere version of Islam and ‘fighting for God’. These religious and humanitarian objectives of the followers are largely consistent with the strategic objectives of the IS leadership.

    The situation is different with regard to the personal fulfillment that many supporters expect from working for IS. Belonging to a ‘brotherhood of fighters’, attacking citizens of Western countries and Jews, acting out their own violence and brutality – with these intentions, IS supporters fit in well with the strategic objectives of the IS leadership. But equally, they seek personal satisfaction through gaining power, improving their material situation, and increasing self-esteem. “These intentions often go unsatisfied, so IS followers do not always find the personal fulfillment they seek. That is why some young men from Western countries who have joined IS as fighters return disappointed,” explains Dr. Johannes Siebert. “If they repeatedly report these experiences publicly, this could potentially dampen the illusions of other young people who are attracted to IS.”

    Source: Universität Bayreuth, Pressemitteilung Nr. 221/2015 vom 25. November 2015