Author Archives: Johannes.Siebert

The quality of alternatives is crucial for making good decisions. The process of generating high-quality alternatives can be enhanced by using decision makers’ objectives as prompts. This paper examines empirically the impact and interrelation of experience and the prompting with objectives on decision makers’ ability to create alternatives for an important decision. The study confirms with high significance that both experience and prompting with objectives enhance the quality of alternatives. We are able to show that all participants, irrespective of their experience, enhance the quality of their alternatives when they are prompted with objectives; i.e., the relationship between being prompted with objectives and the quality of alternatives is not moderated by experience. In contrast to gaining experience, prompting a participant with objectives can be utilized immediately without a long learning phase and is able to substitute for experience in certain decision contexts. Furthermore, we analyze how prompting with objectives affects the creation of alternatives. We find evidence that the relation between being prompted with objectives and the quality of alternatives is partially mediated by the number of objectives considered while creating alternatives.

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The California Department of Transportation has a budget of approximately US$ 10 billion over four years for repairing the infrastructure of California’s freeways and freeway bridges. However, this budget is not sufficient to implement all the measures requested. A selection of measures to be carried out must therefore be made. Among other things, this is difficult because, for example, the representatives of the various Californian districts are demanding as many repair measures as possible in their own administrative area to improve their district’s infrastructure, create jobs, and ultimately be re-elected. Similar problems, for example, in allocating funds for broadband expansion, are all too well known in Germany. Clear and precise evaluation criteria are required for transparent evaluation and logical selection.

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Veröffentlichung Kunz, Reinhard; Siebert, Johannes U.; Mütterlein, Joschka. „A Media-Specific Balanced Scorecard Based on Value-Focused Thinking“, Journal of Media Business Studies, 13(4), 2016, 257-275. http://www.tandfonline.com/doi/full/10.1080/16522354.2016.1220114 Objectives are fundamental to strategic management. However, while research exists on objectives of media companies, we know little about the relationships between them. In order to advance research in this field, we used value-focused thinking to investigate the objectives of a media company and the balanced scorecard as a framework to demonstrate their relationships. In interviews with 23 managers and employees of a German medium-sized local newspaper company, we found 698 distinct objectives and 1009 relationships. By concentrating on the most important objectives, we derived a balanced scorecard with 33 objectives and 65 relationships organised in seven perspectives. The results were then validated in a second case study on a Czech national media group.

Goal orientation is key to strategic management. In this field, the Balanced Scorecard is one of the most widely used management tools. It structures a company’s main objectives from different perspectives based on the strategy of the firm and uses performance indicators to measure the achievement of objectives and strategy. However, its method of creation is not theoretically sound. Value‐focused thinking is a decision‐making philosophy that fits perfectly with Balanced Scorecard creation. It provides methods and techniques for the identification and structuring of objectives that are suitable to systematically derive a scorecard from a means‐ends network. However, such a means‐ends network is often too complex for enduring use in strategic management. By adapting the network’s structure to the Balanced Scorecard’s layout, the profound and clear set of derived objectives and their measures serve as a reasonable basis for applying methods of multi‐criteria decision‐making in an organization.

This paper aimed to outline a procedure that merges the Balanced Scorecard and value‐focused thinking by preserving each concept’s strengths while eliminating their weaknesses. A six‐step process was developed theoretically and employed empirically in a case study. This process included (1) identifying objectives; (2) structuring objectives; (3) characterizing clusters of objectives; (4) formulating mission, vision, and strategy; (5) designing the scorecard; and (6) monitoring and adapting to change. On the basis of this approach, a Management Scorecard was produced that enabled strategy development and execution, put forth a clear and comprehensive means‐ends network, and visualized a company’s most important objectives and their relationships structured through perspectives roughly following the Balanced Scorecard. It acts as a foundation for research to generalize and compare findings regarding goals of organizations. Our procedure demonstrates how scientific methods, such as value‐focused thinking, can yield benefits to practitioners’ instruments, like the Balanced Scorecard, and how management tools can likewise improve scientific methods.

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The Balanced Scorecard (Kaplan and Norton 1992) is one of the five management tools used most often and has been implemented by nearly 40 percent of the companies (Rigby and Bilodeau 2013). Yet, there is no theoretically sound approach for developing a balanced scorecard. Value-focused thinking is a decision-making philosophy that fits perfectly to Balanced Scorecard creation. It provides methods and techniques for the identification and structuring of objectives that are suitable to systematically derive a scorecard from a means-ends network. However, such a means-ends network is often too complex for enduring use in strategic management. By adapting the network’s structure to the Balanced Scorecard’s layout, the profound and clear set of derived objectives and their measures provide a reasonable basis for applying methods of multi-criteria decision-making in an organization. In a case study, we develop a media-specific Balanced Scorecard to provide media decision-makers with a model that takes characteristics of media management into account and that helps to manage their company successfully.

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This paper describes an innovative procedure to develop a sophisticated Balanced Scorecard using tools and methods of Value-focused Thinking. This procedure is illustrated for a medium-sized media company.

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On the basis of an extensive interdisciplinary literature review proactive decision-making (PDM) is conceptualised as a multidimensional concept. We conduct five studies with over 4,000 participants from various countries for developing and validating a theoretically consistent and psychometrically sound scale of PDM.

The PDM concept is developed and appropriate items are derived from literature. Six dimensions are conceptualised: the four proactive cognitive skills ‘systematic identification of objectives’, ‘systematic search for information’, ‘systematic identification of alternatives’, and ‘using a ‘decision radar’’, and the two proactive personality traits ‘showing initiative’ and ‘striving for improvement’. Using principal component factor analysis and subsequent item analysis as well as confirmatory factor analysis, six conceptually distinct dimensional factors are identified and tested acceptably reliable and valid.

Our results are remarkably similar for individuals who are decision-makers, decision analysts, both or none of both with different levels of experience. There is strong evidence that individuals with high scores in a PDM factor, e.g. proactive cognitive skills or personality traits, show a significantly higher decision satisfaction. Thus, the PDM scale can be used in future research to analyse other concepts. Furthermore, the scale can be applied, e.g. by staff teams to work on OR problems effectively or to inform a decision analyst about the decision behaviour in an organisation.

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This study addressed three questions: 1. What are the objectives of the leaders of ISIL? 2. What are the objectives of the followers of ISIL? 3. How are the two sets of objectives related? To answer these questions we analyzed the transcripts of interviews and presentations of 59 subject matter experts (SMEs) and conducted a separate analysis of speeches of ISIL leaders and selected Internet sources. In both efforts we identified and structured the strategic, fundamental, and means objectives of ISIL and its followers.

The results indicate that ISIL’s leaders pursue four strategic objectives: Establish a Caliphate in Iraq and the Levant, Control and Govern the Caliphate, Expand Islam and Sharia Law Worldwide, and Recreate the Power and Glory of (Sunni) Islam. The followers’ objectives can be partitioned into three strategic objectives: Humanitarian Fulfillment, Religious Fulfillment and Personal Fulfillment.

The objectives identified from the SME interviews were similar to those identified from ISIL leaders’ statements and the Internet. However, the Internet search revealed many more personal objectives of ISIL followers. The results further indicate that ISIL’s leadership objectives are closely aligned with those of its followers. There also is a sharp contrast between the objectives of ISIL and those of Al Qaeda, particularly ISIL’s emphasis on occupying and controlling territories in Iraq and Syria vs. Al Qaeda’s focus on worldwide jihad.

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What does the Islamic State want? Dr. Johannes Siebert at the University of Bayreuth and U.S. researchers at the University of Southern California (USC) have systematically analyzed the IS’s objectives for the first time. The study was recently published in the renowned INFORMS journal Decision Analysis.

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“There is no alternative!” was how British Prime Minister Margaret Thatcher justified her economic and social policy reform program in the late 1970s. This slogan was soon caricatured in the media as the “TINA” principle. But do decisions without alternatives even exist? And what does their supposed lack of alternatives say about their quality?  Recent studies resulting from a close collaboration between Bayreuth economist Dr. Johannes Siebert and U.S. decision theorist Prof. Dr. Ralph L. Keeney show: It is precisely when people look for different alternatives in a creative and goal-oriented way that the quality of their decisions increases. The two scientists present their results in the renowned journal “Operations Research”.

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